MGMT 612
Assignments

Application Papers:

Each week you will be asked to apply concepts relating to the firm to an actual business case.
Use your assigned readings and class lecture to develop a frame work by which to analyze and understand how the concept/model is illustrated by a firm in the case assigned.
How well does the concept/model work with this particular firm .
What understanding about the firm and how it operates in general have you learned by applying the concept/model to the firm.

These are to be to be 1-3 pp. depending on the assignment, see course schedule for specifics.

Final Project  :                                                                         

You have two options for your final project;

1.     written assignment

Option A: Select one of the Concepts/models we have studied and  apply it to the case assigned. Then provide an argument why you feel it is most useful for providing a holistic view of the firm. What are some disadvantages?

Or

Option B: Select Two of Concepts/models we have studied and  apply them to the case assigned. Then compare and contrast the two models/concepts and explain their benefits and shortcomings. Which do you prefer and why?

General Instructions for both Options:

* You are to select two additional outside sources not assigned in class to add to your understanding of the model/concept (s) you use.

I. Define the model/concept (s) and some of its (their) parameters/dimensions/elements.

II. Use the model/concepts and apply it to Kodak at a Cross Roads Case  in the (TEXT). In this way you can illustrate the usefulness of the model by revealing what it tells you about the firm.

 III. Draw some specific conclusions and recommendations for using your chosen model to better understand the firm. See instructions for option you have chosen above.

 Format Issues:

- Subheadings: Be certain to use subheadings to delineate sections of the paper.  
- Text of the paper should be about 4-5 pp. typed 11-12 pt. font with one inch margins all around.
- Include on a separate page the references used.
- You may add two exhibits in the form of a table or figure to help support ideas in your paper or reveal certain aspects of your analysis.

2. Presentation

Prepare two power point slides of the key points you want to present to the class from your written assignment. Ideas of what each slide might contain

Slide 1: Key findings with respect to the firm's activities identified by using the model/concept

Slide 2: An assessment (for ex.,pros & cons) or comparison of the model/concept(s) used

In our last class, selected members of the class will be asked to present their findings. Either send you slides to me before hand so I can put them on my drive or bring them on a flash drive.
We do not want to have to log on and off to access slides for different presenters.

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