BUAD386/686
BUSINESS IN ITS GLOBAL SETTING
Winter, 2009 Berlin-London
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I. GLOBAL BUSINESS ENVIRONMENT
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Date
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Topic |
Assignment |
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12/12 |
a. International Business: c. Foreign Exchange |
Text, Ch. 3 & 4, HO |
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12/13 |
Orientation to course, culture & overseas travel |
Handouts (HO) |
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1/2 |
Cultural Environment of Global Business
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Text, Ch. 6. (HO) Cultural Metaphors This class session is on line at course website: Online Class [click here] this replaces class on Friday Jan. 2 |
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1/3
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Meet at Maggs to Depart for Airport 3:45 PM |
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1/5 |
AM:
a. Class - Cultural Environment Cont’d
PM: |
Culture Quiz
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1/6 |
AM: a. Class - International Firm Strategy PM: Guest TU lecture |
Text, Ch. 8.
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1/7 |
PM: Company visit- Schultheiss Brewery |
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1/8 |
PM: Class - International Marketing
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1/9 |
PM: Free |
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1/12 |
PM: Prof. Tromsdorff – “Marketing of New Products” |
Cases: Our Man in Switz., (e-HO)
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1/13 |
PM: Free Eve: Farewell Dinner |
Case: Zara Fashions, (e-HO) |
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1/14 |
PM: Bus tour of London |
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1/15 |
Eve. Dinner Cruise |
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1/16 |
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1/17 |
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1/19 |
MLK Day – No classes |
** Email rchoffman@salisbury.edu or hand in International Business Function paper to Dr. Hoffman at 6 PM |
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1/20 |
a. International Financial Markets II.
(Other Financial Markets)
International Financial Management I. a.
Exchange Rate Risk Management Course & trip evaluation |
Text, Ch. 4, HO
Text, Ch. 11, HO
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1/21 |
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2/8 |
4-7 PM |
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