BUAD386/686
BUSINESS IN ITS GLOBAL SETTING

Winter, 2009 Berlin-London

 
Week 1: Salisbury  (Daily Schedule: class 3 hrs)

I.             GLOBAL BUSINESS ENVIRONMENT

 

Date

 

Topic

Assignment

 12/12

 a. International Business:
     i.   Theory
     ii.  Practice
     iii. Methods
b.  Economic Integration & EU

 c. Foreign Exchange

 Text, Ch. 3 & 4, HO

 

12/13  

Orientation to course, culture & overseas travel

 Handouts (HO)

 

1/2

 

Cultural Environment of Global Business

 

Text, Ch. 6.

(HO) Cultural Metaphors

This class session is on line at course website:

Online Class [click here] this replaces class on Friday Jan. 2

 1/3

 

 Meet at Maggs to Depart for Airport

3:45 PM

 

 

 
Week 2: TU-Berlin

 
1/4

 
Arrive in Berlin

 
Turn in Cultural Metaphor assignment

 1/5

 AM:  

a.  Class - Cultural Environment   Cont’d
b.     
Campus Tour

 PM:  
c.      
TU orientation & Welcome
d.     
Bus tour of Berlin

 Culture Quiz

 

 

1/6

 

AM: a. Class - International Firm Strategy
b. Reichstag Visit

 PM:  Guest TU lecture

 

Text, Ch. 8.

 

 

1/7

 
AM: Visit Schonefeld Airport

 PM:  Company visit- Schultheiss Brewery

 

 

 

 

1/8

 
AM:   Class- Firm Strategy Cont’d

 PM:  Class - International Marketing

 


Case:  Electrolux, (e-HO)

 
Text, Ch. 10.
Case:  Irish Cream O’Darby, (e-HO)

 

 

 

1/9

 
AM: Exam I

 PM: Free

 

 

 
1/10-11

 
Free Weekend – visit Berlin sites, Dresden, Potsdam, or other locations in Europe


Week 3 :  Berlin & London

 

1/12

 
AM: Class - Global HRM

 

 PM: Prof. Tromsdorff – “Marketing of New Products”

 
AM :
Text, Ch. 9.

 Cases: Our Man in Switz., (e-HO)

 

 

 

1/13

 
AM: Class - Global Supply Chain
 

PM: Free

 Eve: Farewell Dinner

 
Text, Ch. 12.

 Case: Zara Fashions, (e-HO)

 

1/14


AM: Depart for London

 PM: Bus tour of London

 

 

1/15


Self organized groups to visit sites of interest

 Eve. Dinner Cruise

 

 

1/16

 
Self organized groups to visit sites of interest

 

 

 

1/17

 
Return to USA

 
Turn in Culture Paper

 
1/18

 
R & R

 

 
Week 4: Salisbury

 

1/19

 

MLK Day – No classes

** Email rchoffman@salisbury.edu or hand in  International Business Function paper to Dr. Hoffman at 6 PM

 

1/20

 

a. International Financial Markets II.

    (Other Financial Markets)
b. Exchange Rate Risk (Types of Exposures)

 International Financial Management I.                            a. Exchange Rate Risk Management
b. Financial Instruments
 

Course & trip evaluation 

 

Text, Ch. 4, HO

 

 

  Text, Ch. 11, HO

 

 

 

 

 

1/21

 
International Financial Management II.
a. Countertrade
     i. Barter
     ii. Compensation
     iii. Counterpurchase
b.  Agencies That Motivate International
     Trade & Business)
 

 
Text, Ch. 4, Ch. 11, HO

 

 
1/22

 
Reading Day

 


1/23

 
Exam II

 

 

2/8


Reunion party at the Hoffman’s

 4-7 PM


Bring  trip pictures and a snack


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