MGMT 680 - Spring, 2009


GENERAL MANAGEMENT
 
DATE TOPIC READING ASSIGNMENT REPORTS, ETC.
1/29 Introduction  (e-B)Robin Hood
2/3 Concept of Strategy (Text) Chs. 1 & 2.
CAP,Secs. 1-3
2/5 General Management (HO) Pearce Co.; 
CAP, Sec. 4
Prepare ques. for discussion
 

2/10

CAPSTONE Simulation
Bring CAP Manual to Class
 CAP,Secs. 7 & 10
 
2/12 Strategy formulation

(Text) Chs. 3-5

CAP,Secs. 5 & 6.


FORMULATING STRATEGY

2/17 CAPSTONE  

CAP, Secs. 8 & 9
Perceptual maps/demand analysis

 
2/19 Business Strategy  (e-B) Costco Wholesale Corp. Prepare questions for discussion

CAP # 0 Due at 11 PM 2/21

2/24 Industry Analysis (Text) Ch. 4

(e-B)  Competition in the Bottled Water Industry in 2006

 
2/26 Financial Analysis (HO) WATT, Inc.
Prepare Statements at end of case
3/3 Generic Strategies  (Text), Chs. 6,7, 9. CAP # 1 Due at 11 PM Today
3/5 Competing  in
an Industry
 (e-B) Panera Bread Co. TP=A
IW=C,E
3/10 Competitive advantage (e-B) Coach, Inc. CAP # 2 Due 11 PM tuesday

TP=B
IW=D, F
3/12 MID TERM EXAM    
 

3/16-20

SPRING BREAK  
3/24 Strategy Implementation

 (HO)

CAP # 3 Due 11 PM Tuesday
3/26 CAP Strategic Plan I
Bring CAP records
3/31 Business Level Strategy (e-B) Dell, Inc. in 2006 CAP # 4 Due 11 PM Tuesday
TP=C
IW=A, B                 
4/2

CAP Strategic Plan II

Bring CAP records  


EXECUTING STRATEGY

4/7 Developing International Strategies (Text) Ch. 8

(e - B) Introduction to International Strategy

CAP # 5 Due 11 PM Tuesday

4/9 Diversification & expansion

(e-B) Spectrum Brands Diversification
Strategy


TP= F

IW = D, E


I
NTERNATIONAL STRATEGIC MANAGEMENT

4/14 Multinational Management (HO) Tapco Case CAP # 6 Due 11 PM Tuesday
4/16 International Market Entry

(e-B) IKEA Invades America


TP=E
IW= A,C
 

4/21

 

Strategy-structure-people

(e-HO) Mills Corp. Cap# 7 Due 11 PM Tuesday
4/23 Multinational Strategy

Strategy Evaluation

(e-HO) Skoda Auto

Text Ch. 10

TP=D
IW= B, F

EVALUATING STRATEGY

4/28

Strategy Evaluation
 
 ,
(e- B) PepsiCo in 2007
Cap# 8 Due 11 PM Tuesday

Prepare portfolios as assigned

4/30 Capstone Report Preparation CAP records and Manual

5/5

Company Presentations Last three companies in final standings  

5/7

No Class   All
Written reports due bring to office

on 5/8

5/12 Company Presentations First three companies in final standings  

5/14
 

Final Exam

   

Key to abbreviations: CAP = Capstone Simulation; CB = Case Book; HO = Handout
             TP = Team Presentation; IW = Individual written case analysis


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This page was last updated on 04/07/09