Class Schedule
Spring, 2007
Click here to identify Readings referred to Below
| DATE | TOPIC | READING | OTHER ASSIGNMENTS | |
| 1/29 | Intro & Overview The Case Method |
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| 1/31 | Concept of Strategy | (Text) Ch.
1 (BWK) Current Issue |
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| 2/5 | Strategy & General Management |
(Text)
Ch. 2, Ch. 11 (e-HO) Charm City Paint Co. (BSG) pp. 1-10 |
Bring BSG Resume - 8 copies
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| 2/7 |
Simulation: Business Strategy Game (BSG) |
(BSG) pp. 11-22 | Have
BSG manual printed |
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| 2/12 | Business Strategy Game | (BSG) pp. 23-end | Meet in Computer Lab |
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| 2/14 | Internal Company Analysis | (Text) Chs. 4
& 7 (BWK) Current Issue |
Teams Due
*DEC# 0 due 2/17 |
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| 2/19 | Internal Company Analysis Continued |
Text, Ch. 11, pp. 166-172. (e-HO) Using Financial Analysis ;(SMG) Watt, Inc. |
Complete Watts financial analysis |
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| 2/21 | Environmental Analysis | (Text) Ch. 3 (BWK) Current Issue |
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| 2/26 | Industry Analysis | (e-Bk) Competition in the Digital Music industry | DEC
# 1 BSG QUIZ 1 Due |
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| 2/28 | SWOT | (Text) Ch. 5. | SWOT Exercise in class | |
| 3/5 | Developing Strategy | (eBk) Azalea Seafood Gumbo Shoppe | DEC
# 2 Individual Case write-up: Teams A, B, C, D |
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| 3/7 | Generic Business Level Strategies |
(Text) Ch. 5, pp. 82-end (BWK) Current Issue |
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| 3/12 | Competitive Strategies | (eBk) Panera Bread |
DEC # 3 Individual Case write-up: Teams E, F, G, H |
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| 3/14 | EXAM I | |||
| 3/19-23 | SPRING BREAK | |||
| 3/26 | Strategic Planning Exercise | Bring BSG Guide & reports to class |
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| 3/28 | Competitive Strategies | (eBk) Netflix vs. Blockbuster |
Individual Case write-up
: Teams A, B |
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| 4/2 | Corporate Level Strategies | (Text)
Ch. 6, pp. 93-101, 105-end. (BWK) Current Issue |
DEC # 4 BSG Plan I due |
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| 4/4 | Competitive Strategy Exercise | Bring BSG Guide & reports to class | ||
| 4/9 | International Strategies |
(e-HO)
MNC Strategy (BWK) Current Issue |
DEC # 5 BSG Plan II due |
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| 4/11 | Diversified strategies | (eBk) Starbucks |
Individual Case write Up: Teams C, D |
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| 4/16 | Strategy - Structure & Process |
(Text)
Chs. 8 & 9 (BWK) Current Issue |
DEC # 6 | |
| 4/18 | Strategy Implementation | (e-HO) Mills Corp. | ||
| 4/23 | Strategy Evaluation | (Text) Ch. 6, 101-105, Ch. 10 | DEC # 7 | |
| 4/25 |
International Markets |
(eBk) Tallink: Connecting Estonia |
Individual Case write-up: Teams F, G |
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| 4/30 | Portfolio Evaluation | (e-HO) PepsiCo Inc. | Prepare portfolios as assigned |
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| 5/2 | Worldwide Strategy | (eBk) Adidas |
Individual Case write Up: Teams E, H |
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| 5/7 | Wrap up & BSG Report Prep | |||
| 5/9 | BSG Presentations | |||
| 5/14 | BSG Presentations | Hand in BSG Reports | ||
| 5/21 | Final EXAM, 8 AM, CH- class |
BWK = Article report from Business
Week, Fortune or Wall Street Journal.
*DEC # =
Business Strategy Game Decision due at beginning of class
HAVE A GREAT SEMESTER !!!
[Schedule] [Texts] [Grading] [Industry] [Caseques.]] [CaseDiscuss] [Assign/instr.] [Object./Policies] [Contact Prof.]
Updated on: 04/19/07